Sunday, 11 December 2011
The rich amber liquid that is so indispensable to India's long, hot, thirsty summer. Mohan Meakin Breweries has been quenching a nation's thirst for over a century and quarter now. Golden Eagle, the drinkers' preference has come to be known as the king of beers in India. Sought after in International Markets for its taste and quality this Beer has won gold medals at Monde World Selection since 1982. Golden Eagle Beer is one of the seven best beers in the world, adjudged by an international panel of beer tasters organized by the Washington magazine.
Honored the world over, Old Monk had been awarded gold medals at Monde World Selections since 1982. Its a classic 7 yr blended dark rum. With the first drop of Old Monk Rum, the sheer aroma of distilled cane sugar grown in lush green fields of India, stirs up the age old legend. Old Monk Rum is a form of the legendary 'Some-ras' of India's centuries old scriptures--The Drink of Gods and Lords of India.
Alcohol : 42.2%
Alcohol : 42.2%
Thursday, 10 November 2011
Thursday, 20 October 2011
Kingfisher beer is an Indian beer brewed by United Breweries Group. The brand was launched in 1978. With a market share of over 36%, it is India's largest selling beer, with 1 out of every 3 bottles of beer sold in India being a Kingfisher brand. It is currently available in 52 countries outside India.
Heineken Group, holds 37.5% equity shares in United Breweries Ltd.
Kingfisher comes in the following varieties:
- Kingfisher Premium
- Kingfisher Strong: The brand was launched in 1999 to cater to the growing strong beer segment in the country. Today, Kingfisher Strong is India’s largest selling beer brand. It is available in 4 SKUs- 650ml & 330ml bottles and 500ml & 330 ml cans.
- Kingfisher Strong Fresh: Kingfisher Strong Fresh is the first ever strong draught beer available in the Indian market. It is packaged in a 500 ml cans.
- Kingfisher Draught: It is packaged in a 500 ml cans.
- Kingfisher Ultra: It was launched in Mumbai on 18 September 2009. It is an entry in the premium beer segment in the country to compete with international players like Carlsberg, Heineken and Budweiser. Kingfisher ULTRA is available in Thane, Pune and Bangalore and will be extended to other cities of the country soon. Currently, Kingfisher ULTRA is available in two SKUs: 650ml and 330ml bottles.
- Kingfisher Blue: The brand’s core target group is the young male population. Kingfisher Blue tries to occupy an imagery of adventure sports. It contains under 6% alcohol. Kingfisher Blue is packaged in metalized blue color labels and cans. It is available in 4 SKUs- 650ml & 330ml bottles and 500ml & 330 ml cans. The brand has been launched in key markets like Karnataka, Pondicherry, Maharashtra, Delhi, Rajasthan, Haryana, Kolkata and will soon be a national brand.* Kingfisher Red: It is marketed as India’s 1st ‘ALL SEASON’ beer.
- Kingfisher Bohemia: Unlike the above, Kingfisher Bohemia is a brand of wine. It is the result of a partnership between Kingfisher and The Company of Wine People (COWP), a key player in the South African wine industry, both locally and abroad. The wine is produced in Cape Floral Kingdom, South Africa. Kingfisher Bohemia is available in three varieties – red, white and rosé. It is packaged in 750ml bottles and a case of wine contains 12 bottles. Kingfisher Bohemia is available in Mumbai, Pune, Delhi, Bangalore, Goa, Chennai, Hyderabad, Pondicherry, Kerala and Kolkata.
Kingfisher Beer is sometimes promoted as The King of Good Times.
- World's best Lite Lager Award at the Stockholm Beer Festival in 1994.
- World's best Lite Lager Award at the Stockholm Beer Festival in 1995.
- Gold medal at the World Beer Championship held in Chicago in 1997.
- First prize for the label work category at the Asian GrandPrix Cyrel 2000 Label award.
- Bronze award at the 'Australian International Beer Awards' in the "International Packaged Beer Section for the year 2000
The Kingfisher Swimsuit Calendar is another successful property the brand has developed over the years. Conceptualised along the lines of the Pirelli calendar, the Kingfisher Swimsuit Calendar is a blend of fashion, fun and glamour. Over the years, its unveiling has become one of the most eagerly anticipated events in the Indian fashion calendar.
White Mischief Vodka
- Market leader with 43% market share
- Fastest growing vodka
- 5 year CAGR of 50%
- Sales of 1.1 million cases p.a.
- Brand name,
- Frosted bottle,
- Blue and white color,
- Sharp and edgy communication
- Excellent for preparation of cocktails.
- Triple-distilled from the finest spirit and systematically carbon filtered to the highest levels of clarity and purity
- The clean and dry Extra Neutral Alcohol is blended in close supervision and strict quality control parameters to ensure a high quality vodka blend.
Seductive and magical, Romanov is all enticing beauty with the zing. A stylish
pack that screams attitude and attractive labels make Romanov Vodka a
premium offering. The fastest growing vodka in the country, Romanov is
at the forefront of innovations. Keeping in step with the changing
times, Romanov is introducing a first-of-its-kind offering - Romanov Diet Mate Vodka. Besides, Romanov is also available in two peppy flavors namely Green Apple and Tropical Thrill.
A premium variant of Romanov, Romanov Red caters to the growing consumer
need for a vodka that not only matches international standards in
smoothness and taste but also delivers superior imagery. For the first
time in India, a vodka has been introduced in a shrink sleeve packaging
(the bottle is made of red sleeve that is conspicuous and attractive)
to heighten its visibility.
gets its name from the last czar of Russia and true to its calling
remains committed to the finest vodka making, the way Russians
traditionally made their vodkas. Romanov then not only delivers an
international youthful imagery but also provides the consumer vodka
that is truly superior.
A rigorous 7-step manufacturing process ensures a high level of clarity
and purity. A World class triple-distilled blend with a tinge of
pure spring water, Romanov induces a sense of refreshing energy. And
its piquancy leaves you craving for more
Saturday, 8 October 2011
Friday, 7 October 2011
Mc Dowell’s Celebration Rum is the 2nd largest rum in the world and a market leader in India. Available in 2 variants - No.1 Celebration Rum and No.1 Celebration Rum Dry & White, both of which are matured, distilled and blended with exceptional finesse. It captures the traditional roots of rum making and full credit to the Master Blender who did a rigorous study before creating this superior blend. Its chocolate brown texture makes it full-bodied rum with richness of toffee and caramel in its aroma. Take a sneak peek at the residential bar of any defense personnel – you can be doubly sure to find atleast one bottle of Celebration Rum.
Depending upon which website you visit, McDowell’s No. 1 Celebration Rum is listed as either the 3rd or the 4th best-selling rum in the World with sales of over 6 million cases per year. It is the largest selling rum in India with a market share between 38 and 40 percent. My research indicates that the McDowell’s No. 1 Celebration Rum is a result of a multiple distillation production which uses 5 copper column stills. The rum is aged for at least 3 years in oak barrels before being blended and bottled. Because the information from the various websites I visited was somewhat contradictory, I would not want to claim that these are solid facts, they should more reasonably be assumed to be good estimations.
The rum is distilled, blended and bottled at Ponda, Goa in India by United Spirits Ltd. (formerly known as McDowell Spirits Ltd). For your information, Goa, a former Portuguese colony is situated on the Western Coast of India. It is India’s smallest state by area, but the fourth largest by population, and the most prosperous by GDP. Today Goa contains a unique blend of European culture merged with Indian hospitality. It is a preferred tourist destination in India famous for its abundance of white sandy beaches.
I have very little experience with rums from India, (Amrut Old Port Rum is the only other Indian rum I have tasted), and it will be very interesting to see what this Indian Rum has in store for me.
In the Bottle 4/5
The bottle I am reviewing is pictured to the right. It is a square decanter style bottle with textured glass to help you grip the bottle without slippage. Of course I am unhappy with the metal screw cap especially as this one has only two threads. However, the rum was not especially expensive, and the bright red label combined with the squarish bottle has kind of funky charm.
In the Glass 8/10
In the glass the rum has a rich mahogany color with reddish tinges in the light. The initial nose carries a lot of caramel, toffee and molasses forward with strong accents of vanilla and dry fruit. An odd medicinal sharpness rises into the air as well reminding me that this rum is aged for only three years. As the glass decants an underlying aroma of toasted nuts becomes apparent as well as baking spices which have been building in the glass. I seem to catch a few spicy cloves, and a little nutmeg in the breezes, but an odd spicy element I cannot identify has crept in which taints the aroma rather than enhances it.
In the Mouth 47/60
As the rum enters my mouth I cannot help but notice that this is quite a bit dryer than most rums I am accustomed to. There is a bit of a sharp bite that accompanies the dryness as well as an odd bitterness. I taste a lot of vanilla and caramelized sugars, as well as other charred flavours which seem to give the rum an oddly medicinal quality. Dry tobacco, tea leaves and citrus zests round out the flavours; but, the overall impression is of a rum which tastes a little rough around the edges.
Mixed with cola the rum settles down, but I would be hard pressed to say that this is smooth. I tried a few other mixers including various fresh squeezed juices with simple syrup, but I was defeated each time by the oddly spicy taint I found in each drink I constructed. I did however have good luck when I ventured from my comfort zone and used a combination of ginger beer and lime . The spiciness of the ginger beer seemed to merge with the odd qualities I was tasting and the resulting “mule” style cocktail was quite nice.
In the Throat 11.5/15
The rum finishes with a dry harshness I am not used to. Tea leaves, as well as hints of tobacco and cocoa are apparent in a somewhat sharp, and somewhat bitter finish. My conclusion here is that the McDowell’s may work well as a mixer, But I would not consider this a rum for sipping.
The Afterburn 8/10I found it hard to warm up to the McDowell’s No. 1 Celebration Rum. It has a dry bitterness, an oddly spicy yet somewhat medicinal flavour, and a harsh finish which for me made this rum difficult to enjoy neat or with ice. Mixed with ginger beer however, the rum tasted pretty nice. Given some time I think I might actually find a few other cocktail expressions which will work really well, but until those cocktails have been found, I will prefer to stick to the recipe below.
Pondo Celebration Mule
2 oz McDowell’s No. 1 Celebration Rum
3-4 oz Ginger Beer
3-4 oz Ginger Beer
Slice the lime into chunks and muddle in a tall glass
add ice and McDowell’s Celebration Rum
Fill with Ginger Beer
add ice and McDowell’s Celebration Rum
Fill with Ginger Beer
Garnish with Lime if desired
Wednesday, 5 October 2011
No. 1 McDowell’s Whisky
The leader in the prestige or semi-premium segment and among the fastest growing whiskies in the world, No. 1 sells abroad as well. FY05 saw the Brand maintaining its dream run, ending the year at over 5.7 million cases. It is the 4th largest non scotch whisky and the 7th largest whisky in the world. The brand also continued its association with world class music concerts by bringing the world’s No. 1 pop sensation, Enrique Iglesias, to two live concerts in the country. McDowells No. 1 Reserve Whisky smart pouch has bagged the Silver Award for Packaging Excellence in a Global competition, held by the Flexible Packaging Association. Pack Size: 750ml, 375ml, 180ml. Origin: India. Price: HK$80/750ml, HK$45/375ml, HK$25/180m
Tuesday, 4 October 2011
Royal Challenge is the largest selling premium whisky in India. Cherished by connoisseurs of spirits all around the world, Royal Challenge is a 24 years old blend with a rich heritage of innovation and unsurpassable quality. A true personification of the spirit and energy of today's achievers, this flagship brand of United Spirits Ltd. is the sole millionaire brand to inhabit the premium whisky segment.
Royal Challenge was the whisky that proved to be a trailblazer from the time it was launched in the 80s. It swept from the North and won the hearts of whisky drinkers across South India and became so popular by the mid 80s that not many were even aware that RC stood for Royal Challenge. As the UB Group acquired Shaw Wallace in 2005, RC became a part of USL's proud legacy.
Royal challenge exudes a vibrant and youthful image. It is a true market leader not just because of it's high market share but also because of the imagery it lends to its consumers.
An amazingly smooth whisky, the secret of its velvet-like texture lies in the use of leisurely matured malt spirit. To create this unique blend, enormous time was spent by the Master Blender in studying the properties of various oak wood casks. Eventually, the 'Right' casks were chosen for maturation of the malt spirit used in Royal Challenge after extensive research. Thus was born Royal Challenge.
|Aroma||:||Sweet malt, leisurely matured wood having depth, unique hazelnut painted on string of honey|
|Taste||:||Medium body. A burst of malt is followed by oak wood & vanilla, mild astringency resembling skin of wild berries|
|Finish||:||Long and smooth, intense yet delicate|
Monday, 3 October 2011
|Originally ,old was gold , success came with age, and fine blended Scotch whisky came only from Scotland. Today there's more to success than age and more to a whisky than its place of origin.|
A new taste.
Mcdowell's Signature Rare Whisky is painstakingly blended with the choicest pure Scotch whiskies and distinctive malts, for men who can appreciate a finer flavour.Blending two worlds.Our Master Blenders traversed the Whisky Route in Scotland in search of the perfect malt whiskies.They then blended these rare aged Scotches with the finest malts to create their own exclusive signature in the world of whisky.A new journey for whisky.Carefully controlled climatic conditions, maturation in oakwood casks used once to mature bourbon, a watchful eye over the distillation process and over 106 years of "whisdom" all came together. The result: a light , mellow blended whisky with a highly individual tone.Distinctive in every way.The elegant octagonal bottle is designed to preserve the natural richness of the whisky. Encased in a stylish canister, it displays good taste ever before you savour it. Just proves what the successful man of today already knows only too well that often , its far more pleasurable not to follow the tried and tested route.
Tuesday, 27 September 2011
Antiquity, the true blue of the whiskies in India is the undisputed leader in the super premium whisky segment with 90 per cent market share. The brand has been growing at over 35% with the consumer perceiving the blend to be even better than 3 years old Scotches. The great news now is that "The best just got better"- with the introduction of Antiquity Blue, a premium variant, which is pegged to become the "Best Indian Whisky".
Antiquity Rare Premium Whisky
Size: 750ml ~ Alcohol: 42.8%
Antiquity is considered by connoisseurs to be the finest among all Indian whiskies and is called the 'True Blue' of Indian whiskies. It is a blend of the choicest Indian malt whiskies and very old Scotch, carefully married and aged for a subtle and light bodied flavour.
Varying proportion of selected Scottish vatted malt spirit, clean ENA and plain caramel are blended under close supervision and rigid quality control so as to impart smoothness and roundness to the product and to give overall mild and light characteristics to the blend.
The birth of the great whisky took place almost 125 years ago when James McKinley from the second generations of the Leith Scotch-whisky blending family launched the masterful whisky by the name of Millard Black Dog. It is said that in the year 1883 Walter Millard, a Scot from British East India company came searching for the perfect Scotch and eventually discovered the great taste of whisky in these misty shores of Scotland. Today Black Dog is considered as a 100% genuine Scotch-whisky distilled, matured and blended in the lowland regions of Scotland. After more than 125 years every time-honored process is followed the same way to produce the impeccable blend of robust, yet smooth Scotch-whisky which is relished as an intricate fusion of delicate tones and soft aromas. Available in 2 enchanting blends - 12 Year Old Deluxe Scotch-whisky and 8 Year Old Centenary Scotch-whisky.
For 12 Year Old Deluxe Scotch-whisky, the Master blender guarantees a lavish finishing with a touch of cream. On the other hand the 8 Year Old Centenary Scotch-whisky comes with a promise of giving a balanced, long and intense finishing.
Black Dog is a 100% genuine Scotch Whisky distilled, matured and blended in Scotland. A blend of many elegant whiskies drawn from Highland,
Speyside, Islay and lowland regions of Scotland, Black Dog captures the
essence of Scotland with its distinctive taste and flavor. The
masterful whisky is available in two enchanting blends, 12 Year Old
Deluxe Scotch Whisky and 8 Year Old Centenary Scotch Whisky.
In 1883, Walter Millard, a Scot stationed in British India, traveled to
Scotland in search of a perfect Scotch Whisky to gratify his demanding
On the misty shores of
Scotland, his exploration finally yielded an impeccable blend, robust
yet smooth, an intricate fusion of delicate tones and soft aromas.
Created by James Mckinley, of the second generations of the Leith
Scotch Whisky blending family, this exquisite blend was christened by
Millard Black Dog. Thus was born a great whisky.
more than 125 years later, Black Dog remains faithful to its original
blend. Every ingredient and every time-honored process has been
retained the same way as James Mckinlay intended them.
The Black Dog - 12 Year Old Deluxe Scotch Whisky
Colour : Amber, with golden highlights
Aroma : Robust
malty, mellow woody, complex yet delicate aroma of sherry and vanilla
sweetness with whispers of soft peatiness in the background
Taste : Beautifully rounded, heavy body, pronounced malty, mellowy woody, fruity sweetness with teasing light warm peat
Finish : Luxurious and exciting, long and warm with a touch of cream
The Black Dog - 8 Year Old Centenary Scotch Whisky
Colour : Amber, with golden highlights
Aroma : Aggressive
matured wood, toasted malt, mild honey sweetness, delicate butterscotch
bordering on cream & refreshing clove with floral nuances emerges
at the end
Taste : Robust
body, pronounced rich malt and oak, hint of dark chocolate, caramel and
sherry sweetness, warm, spreads in the mouth like silent sea waves
Finish : Balanced, long, intense and bright
Monday, 26 September 2011
Whyte & Mackay
Founded on the docks of Glasgow in 1844,Whyte & Mackay has retained its founders’ pioneering spirit for over 160 years.Proud of its heritage, passionate about its history, its people and most of all its award winning Scotch
Whyte & Mackay's 'Double Lion' blend has its origins in the Glasgow firm of Allan & Poynter, founded in November 1843 by John Poynter, a successful chemical manufacturer, and William Allan, a ham curer. The firm was originally to warehouse dry goods for the grocery trade. In the course of time the business changed hands and the new owner, William Scott recruited two young men to help him in the business, James Whyte and Charles Mackay.
By the end of the 1870's the firm was warehousing more and more whisky as wine and spirit merchants sought a substitute for brandies made unavailable by phylloxera. When William Scott died his widow sold the business to James Whyte and Charles Mackay. One of the conditions of the sale was that they were not to use the name Allan & Poynter and the firm was renamed Whyte & Mackay. The young partners had no doubt that if they were to make a success of the venture they had to invest in whisky blending plant as soon as possible. It took two years to find and equip suitable premises in Robertson Lane, Glasgow. They received their first consignment of grain and malt whiskies and began blending to customers' orders. they later began blending on their own account for the export trade. No sooner had the partners taken this decision than whisky sales collapsed. They managed to weather the crises at the beginning of the 20th century, even expanding sales of their Whyte & Mackay whisky on the eve of the First World War.
In 1919 a limited company was formed and the indications are that the intention was to place the company on a care and maintenance basis until the future of the trade could be predicted with more certainty after the wartime depredations. Charles Mackay died in 1919 and John Whyte in 1921. For small concerns like Whyte & Mackay the going was rough in the 1920s and the firm was reconstructed in 1926 to reduce its capital stock levels. Trade began to pick up in the late 1920s with a resurgence of export orders, particularly from North America. This proved short-lived and assessments of the potential of the United States market after the end of prohibition were hopelessly optimistic. Eventually trade revived in the late 1930s with a growth in exports to Australia and New Zealand.
Again prospects were dimmed by the outbreak of war. It was not until the 1950's, under the direction of James Whyte's two sons, Hartley and Alex, that the recovery was sustained with a determined advertising campaign. With the end of voluntary rationing on the home market, Whyte & Mackay began to build its sales in the United Kingdom. In 1960 the company acquired Dalmore distillery in the north-east of Scotland and was renamed Dalmore, Whyte & Mackay. By 1965 Whyte & Mackay was the fifth most popular brand in Scotland. This achievement was followed by a successful redoubling of efforts in export markets.
The company became part of Sir Hugh Fraser's SUITS group in 1971. Two years later Tomintoul and Fettercairn distilleries were purchased. SUITS was acquired by Lonrho in 1981 and subsequently Whyte & Mackay was sold to Brent Walker in 1988 and then to American Brands (now Fortune Brands) in 1990. In 2001 Fortune Brands sold Whyte & Mackay to 'Kyndal' in a £200 million management buyout backed by German investment bank, WestLB. In February 2005, Vivien Immerman bought Whyte & Mackay from WestLB and embarked on a long term investment programme to ensure the continued international success of Whyte & Mackay. During 2006, in a dramatic display of confidence, Whyte & Mackay was relaunched with a new look inspired by its proud Glasgow heritage. The famous double lions rampant once more took centre stage, resuming their rightful place as iconic sybol of the brand and company. The new look incorporated a 'Charles Rennie Mackintosh' feel in tribute to Glasgow's stylish nature. The original Whyte & Mackay blend was renamed "SPECIAL", as it was at the very beginning of Whyte & Mackay. In addition, 13, 19 and 22 years old aged blends with an extra year of maturation were added to the brand's award winning range. Whyte & Mackay went "back to the future" to rediscover its proud Glasgow roots in stylish, masculine packaging which truly reflects the quality of scotch in the bottle.
Sunday, 25 September 2011
Saturday, 24 September 2011